At the start of 2018, I was commissioned to design and produce a marketing campaign for the upcoming energy drink 'Solstice'.
Solstice is an all-natural and healthy energy drink that provides you with the energy you need from sunrise to sunset. There is a clear market for people who are looking for an all-natural energy drink as 43% of people said they would purchase a healthy energy drink over a branded one, so Solstice is appealing directly towards the consumer’s needs. Furthermore, 57% of people said they would prefer a colourless and natural energy drink over an energy drink that’s has added colours and additives, so people are looking for a healthy and natural energy drink; which is where Solstice comes in.
